Communication

Communication

Monday 25 September 2017

Summary draft 1

In the article “Floor lights help ‘smartphone zombies’ keep eye on the road” Tan (2017), states that LED strips installed in walkways creates safety awareness by helping smartphone addicts to stay alert on the road. The Land Transport Authority (LTA) will be introducing a half-year pilot program on the pricey LED strips at two different junctions due to large number of pedestrians of “different demographics”. The LED features are conspicuous in the day and resemble the conventional red and green man signals of the traffic light. This project will allow the authority to evaluate the suitability and the functional use of the feature in Singapore’s climate conditions. 
Reports from the Traffic Police indicates a rise in the number of pedestrian injuries and fatal accidents, such initiative will make road crossing convenient and handy for all pedestrians and smartphone addicts. Although statistics have shown the surge in traffic accident involving pedestrians, it is uncertain if most of the accidents are actually due to “smartphone zombies” phenomenon, which is highly debatable.

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